“What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead.”

These profound words, spoken by Nelson Mandela, encapsulate a truth that may resonate deeply with those who seek not just to accumulate wealth but to use it as a force for good. At Lincoln, we understand that true success can extend beyond financial prosperity and can also be measured by the positive impact we leave on the world. Philanthropy, therefore, is often considered by families not as simply ’an option available to them for their wider estate planning’, but an important additional dimension of a life well-lived.

Philanthropy represents, at its core, the practice of giving back. It is about leveraging resources, be it time, talent or money, to improve the well-being of others and to address the pressing challenges facing society. But philanthropy is more than just charity, it is a strategic endeavour that seeks to create lasting change. It involves a thoughtful commitment to making a difference, rooted in a sense of responsibility and guided by a vision for a better world. For some families, philanthropy represents an opportunity to align personal values with meaningful action. It is a way to transform wealth into a generational legacy, ensuring that the benefits of success are shared widely and sustainably.

In today’s complex world, the challenges we face are multifaceted and interconnected. From addressing climate change to reducing inequality, from advancing education to promoting health and well-being, the issues that demand our attention are vast. This is why a strategic approach to philanthropy is essential.
Strategic philanthropy involves setting clear objectives, identifying effective interventions, and measuring impact. It is about focusing resources where they can do the most good, ensuring that every pound spent contributes to meaningful, measurable outcomes. For instance, rather than simply donating to a cause, strategic philanthropy might aim to invest in social enterprises that address the root causes of poverty, or support research and innovation that can lead to breakthroughs in medicine or technology.

We have a strong network of philanthropic organisations that we can introduce to families once we have established their passions and priorities. Our goal is to ensure that their contributions are not only impactful but also aligned with their broader financial and personal goals. These organisations can help families navigate the complexities of charitable giving and assist with the administration of the gifting structure. Engaging in philanthropy offers numerous benefits, both tangible and intangible. On a personal level, it provides a profound sense of fulfilment. Knowing that one’s wealth is making a difference in the lives of others is a powerful reward in itself. It can be a source of joy, purpose, and satisfaction that transcends material success.

Moreover, philanthropy can strengthen family bonds and instil values in future generations. By involving children and grandchildren in philanthropic activities, families can pass on a legacy of compassion, responsibility, and civic engagement. It is an opportunity to teach the next generation about the importance of giving back, and to inspire them to continue the work of making a difference.

From a financial perspective, philanthropic giving can also offer tax advantages. Thoughtfully planned charitable contributions can reduce tax liabilities, making it a prudent component of wealth management. However, the true value of philanthropy lies not in the tax benefits, but in the impact it creates. At Lincoln, we are committed to helping our families realise the full potential of their resources by supporting them in their philanthropic endeavours. Together, we can build a legacy that truly counts and one that we hope will leave a lasting, positive impact.

Tom Braithwaite
Partner

Lincoln Private Investment Office
tom.braithwaite@lpio.co.uk

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